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The domain shop.bhpa.co.uk has the following on the web page, "British Hang Gliding and Paragliding Association." I analyzed that the webpage also said " Welcome to our on-line shop." They also stated " This on-line shop is operated by the British Hang Gliding and Paragliding Association, the Governing Body for hang gliding and paragliding in the UK. Do you require Assistance? Please use this form to contact our staff to request assistance with your purchase. Details of pages youve previously viewed are available if youve recently visited the BHPA shop. Are you having problems locating an item? Your Basket is empty! Add to Wi." The meta header had store as the first search term. This keyword was followed by shop which isn't as important as store.